OUR SHARED COMMUNITY

AS A GLOBAL ENTERPRISE DRIVING THE ADVANCEMENT OF MOUNTAIN SPORTS, KAILAS CONTINUALLY EXPANDS THE BOUNDARIES OF THE OUTDOOR SPIRIT, BUILDING A DIVERSE, INCLUSIVE AND VIBRANT MOUNTAIN SPORTS COMMUNITY. WE COLLABORATE WITH USERS, ORGANISERS AND CREATORS ACROSS DIFFERENT SPHERES TO DEVELOP CONTENT, EVENTS AND PUBLIC PLATFORMS, FOCUSING ON THOSE MOUNTAIN SPORTS ENTHUSIASTS WHO PERSEVERE THROUGH PASSION, HELPING THEM FIND THEIR OWN STAGE. OUR COMMUNITY IS MORE THAN A GATHERING OF INDIVIDUALS; IT EMBODIES A SHARED COMMITMENT. WHETHER THROUGH MUTUAL SUPPORT IN TEAMWORK OR MUTUAL CARE AMIDST THE MOUNTAINS AND FORESTS, KELETSO BELIEVES PASSION CONNECTS PEOPLE, WHILE UNITY BRINGS DIVERSE GROUPS TOGETHER TO PROPEL MOUNTAIN SPORTS TOWARDS BROADER HORIZONS. BY SHARING AUTHENTIC STORIES AND PASSING ON EXPERIENCES, WE AIM TO MAKE THE COMMUNITY FERTILE GROUND FOR GROWTH AND DREAMS, UNITING MORE PEOPLE THROUGH SHARED PASSION AND DRIVING PROGRESS THROUGH SOLIDARITY.

IN 2022, KAILAS LAUNCHED THE ‘HER SUMMIT’ INITIATIVE TO HONOUR AND EMPOWER EVERY FEMALE CLIMBER WITH THE COURAGE TO ASCEND AND THE STRENGTH TO FOLLOW THEIR INNER VOICE. THIS PROJECT INSPIRES MORE WOMEN TO BOLDLY PURSUE THEIR CLIMBING DREAMS, REGARDLESS OF GENDER OR PROFESSION, TO BRAVELY CHASE THEIR PASSIONS AND SEEK SELF-FULFILMENT.

OUR ACTIONS

SUPPORTING FEMALE CLIMBERS

KAILAS IS COMMITTED TO PROVIDING PROFESSIONAL SUPPORT FOR FEMALE OUTDOOR ENTHUSIASTS, FOSTERING THEIR HOLISTIC DEVELOPMENT IN CLIMBING AND MOUNTAIN SPORTS. THROUGH TECHNICAL TRAINING, EQUIPMENT DEVELOPMENT AND EVENT SUPPORT, WE CREATE SAFER, MORE COMFORTABLE EXPERIENCES FOR OUR FEMALE USERS. WE BELIEVE EVERY BREAKTHROUGH REPRESENTS NOT ONLY PERSONAL GROWTH, BUT ALSO A VITAL STEP IN AMPLIFYING THE VISIBILITY OF WOMEN'S STRENGTH.

COMMUNITY BUILDING

THROUGH BRAND INITIATIVES SUCH AS “HER SUMMIT”, KELETI ACTIVELY FOSTERS MUTUAL SUPPORT AND KNOWLEDGE-SHARING AMONG WOMEN WITHIN THE COMMUNITY. WE CULTIVATE AN INCLUSIVE PLATFORM WHERE WOMEN OF DIVERSE IDENTITIES, AGES AND BACKGROUNDS CAN FIND BELONGING THROUGH MOUNTAIN SPORTS, FORMING NETWORKS OF MUTUAL SUPPORT. SUCH COMMUNITIES NOT ONLY STRENGTHEN COHESION BUT ALSO ENABLE WOMEN'S INFLUENCE TO EXERT A MORE PROFOUND IMPACT WITHIN CLIMBING CULTURE.

EMPOWERING MORE WOMEN

THROUGH BRAND INITIATIVES SUCH AS “HER ASCENT”, KELETI ACTIVELY FOSTERS MUTUAL SUPPORT AND KNOWLEDGE-SHARING AMONG WOMEN WITHIN THE COMMUNITY. WE CULTIVATE AN INCLUSIVE PLATFORM WHERE WOMEN OF DIVERSE IDENTITIES, AGES AND BACKGROUNDS CAN FIND BELONGING THROUGH MOUNTAIN SPORTS, FORMING NETWORKS OF MUTUAL SUPPORT. SUCH COMMUNITIES NOT ONLY STRENGTHEN COHESION BUT ALSO ENABLE WOMEN'S INFLUENCE TO EXERT A MORE PROFOUND IMPACT WITHIN CLIMBING CULTURE.

  • IN 2024, FEMALE CLIMBERS LIU QIXING, ZHANG XINYI AND ZHAO MEILIN, SUPPORTED BY KAILAS, FORMED A TEAM TO ESTABLISH A NEW ROUTE ON MOUNT DANGJIXUE (5,348M) VIA FREE CLIMBING. THE ROUTE, DESIGNATED 5348M/II/50, WAS NAMED ‘HER SUMMIT 2024’;
  • THE ‘HER SUMMIT’ INITIATIVE PARTNERED WITH WOMEN'S COMMUNITIES IN SHENZHEN, SHANGHAI, BEIJING, CHENGDU AND BEYOND, ORGANISING WOMEN-ONLY ROCK CLIMBING AND MOUNTAINEERING EXPERIENCES, TRAINING CAMPS AND OUTDOOR SHARING SESSIONS, REACHING OVER 40 FEMALE ROCK CLIMBING AND MOUNTAIN SPORTS ENTHUSIASTS;
  • THE DOCUMENTARY ‘HER SUMMIT’ SCREENED AT THE KENDAL INTERNATIONAL MOUNTAIN FILM FESTIVAL, GARNERING SIGNIFICANT ATTENTION.
  • IN 2024, OVER 17 WOMEN BECAME MENTORS FOR ‘HER SUMMIT’.

FUGA MOUNTAIN CLUB

FUGA MOUNTAIN CLUB, LAUNCHED BY KAILAS, IS A TRAIL RUNNING COMMUNITY CATERING TO BOTH THE GENERAL PUBLIC AND ELITE ATHLETES. IT BRINGS TOGETHER OVER 400 ELITE TRAIL RUNNERS, INFLUENTIAL RUNNERS, AND NUMEROUS TRAIL ENTHUSIASTS FROM ACROSS THE GLOBE. OVER THE YEARS, THE MEMBERS OF FUGA MOUNTAIN CLUB HAVE PARTICIPATED IN OVER 80% OF CHINA'S TRAIL RACES. NOW, FUGA MOUNTAIN CLUB IS EXPANDING ITS HORIZONS INTERNATIONALLY, SUPPORTING MEMBERS TO COMPETE WORLDWIDE IN EVENTS SUCH AS THE UTMB AND THE TRAIL DES GÉANTS, USING THESE RACES TO DRIVE THE DEVELOPMENT OF TRAIL RUNNING CULTURE.

THROUGH TRAINING CAMPS AND RACE COORDINATION, THE GROUP CHAMPIONS LEAVE NO TRACE (LNT) PRINCIPLES, ESTABLISHING REFUELLING AND WASTE COLLECTION PROTOCOLS THAT PRESERVE TRAILS AND SURROUNDING ECOSYSTEMS, ENSURING EVERY STEP INTO THE WILDERNESS IS ENVIRONMENTALLY CONSIDERATE. BY LINKING CITY CHAPTERS WITH PHYSICAL STORES, FUGA MOUNTAIN CLUB OFFERS ACCESSIBLE TRAINING SESSIONS, VOLUNTEER NETWORKS, AND WOMEN-ONLY EVENTS, ENHANCING PUBLIC ACCESSIBILITY AND SAFETY.

IN THE FIRST HALF OF 2024, EIGHT EVENTS WERE HELD (ATTRACTING APPROXIMATELY 230 PARTICIPANTS). TWELVE ADDITIONAL EVENTS ARE SCHEDULED FOR JULY–SEPTEMBER (ANTICIPATING AROUND 400 PARTICIPANTS). THE INTERNATIONAL RUNNER NETWORK NOW EXCEEDS 110 MEMBERS, SPANNING FRANCE, ITALY, GERMANY, THE NETHERLANDS, THE UK, SPAIN, AND SOUTHEAST ASIA. FEMALE PARTICIPATION HAS SURPASSED 20 INDIVIDUALS, WITH A TARGET OF 50, AND PLANS ARE UNDERWAY FOR AN EXCLUSIVE WOMEN'S TRAINING CAMP IN ANNECY. CONCURRENTLY, THE GROUP ORGANISES EXTERNAL TRAINING CAMPS AND SHARING SESSIONS, INVITING ELITE RUNNERS TO IMPART PROFESSIONAL EXPERTISE. A SYSTEMATIC EVENT RISK MANAGEMENT FRAMEWORK HAS BEEN ESTABLISHED, ENCOMPASSING GUIDE CERTIFICATION, PRE-RACE AND NIGHT-RUN SAFETY CHECKLISTS, STANDARDISED INSURANCE COVERAGE, AND INCIDENT REPORTING PROTOCOLS. THROUGH THESE INITIATIVES,FUGA MOUNTAIN CLUB NOT ONLY PROMOTES DIVERSE PARTICIPATION IN TRAIL RUNNING BUT ALSO FOSTERS CO-GOVERNANCE IN TRANSPARENCY AND POST-EVENT REVIEW EFFICIENCY. IT IS EVOLVING INTO A COMPREHENSIVE PLATFORM CONNECTING EVENTS, TRAINING, AND CULTURE, DRIVING THE SUSTAINABLE DEVELOPMENT OF TRAIL RUNNING AND MOUNTAIN SPORTS.

400+ WORLD-CLASS TRAIL RUNNERS, ELITE ATHLETES AND INFLUENTIAL FIGURES IN THE RUNNING COMMUNITY
HAVING HOSTED 8 EVENTS TO DATE, ENGAGING 230+ PARTICIPANTS
WITH 50+ CITY CHAPTERS/COMMUNITIES NATIONWIDE, BOASTING 20,000+ ACTIVE MEMBERS AND 100,000+ ONLINE FOLLOWERS

MANY MEMBERS OF THE FUGA MOUNTAIN CLUB HAVE PARTICIPATED IN TOP-TIER DOMESTIC AND INTERNATIONAL EVENTS, WITH SEVERAL ELITE ATHLETES REPRESENTING CHINA AND ACHIEVING OUTSTANDING RESULTS:DAVIDE RIVERO｜A PILLAR OF THE COMMUNITY

A MEMBER OF THE ITALIAN FUGA MOUNTAIN CLUB, DAVIDE RIVERO ENCAPSULATES WHAT IT MEANS TO BE AN FMC RUNNER, SHOWING EXCEPTIONAL ATHLETIC PERFORMANCE AS WELL AS A PROFOUND DEDICATION TO THE COMMUNITY. BESIDES HIS SWEEPING VICTORY AT THE TOR DES GEANTS 100KM RACE,DAVIDE CONTINUES TO WORK TIRELESSLY TO PROMOTE ACCESS WITHIN OUTDOOR SPORTS. AS CO-FOUNDER OF THROUGHSPORT, A CHARITY SUPPORTING PEOPLE WITH DISABILITIES TO ENGAGE WITH THE OUTDOORS, HE INSPIRES PASSION FOR NATURE AND SPORT IN THOSE AROUND.

URBAN RUNNING EXPLORATION PROGRAMME


THE URBAN RUNNING EXPLORATION PROGRAMME CONNECTS RUNNERS WITH CITY CULTURE AND SUSTAINABLE VALUES THROUGH ACTIVITIES SUCH AS GLOW-RUN SHOP HOPPING AND COMMUNITY EXPERIENCE RUNS. PARTICIPANTS DISCOVER LOCAL SHOPS, GREEN LANDMARKS AND HISTORICAL SITES WHILST EXERCISING, ENHANCING BOTH THE ENJOYMENT OF RUNNING AND PUBLIC AWARENESS OF ECO-FRIENDLY, HEALTHY LIFESTYLES. THROUGH THESE ACCESSIBLE, OPEN-FORMAT EVENTS, KELETI ENCOURAGES GREATER COMMUNITY ENGAGEMENT THROUGH RUNNING WHILST PROMOTING SUSTAINABLE SPORTING VALUES.

GREEN REFRESHMENT STATIONS

DURING EVENTS, KAILAS COLLABORATES WITH FUGA MOUNTAIN CLUB TO ESTABLISH ‘GREEN REFRESHMENT STATIONS,’ PROVIDING BIODEGRADABLE CUTLERY, ECO-FRIENDLY REFRESHMENTS, AND ON-COURSE LITTER COLLECTION SERVICES. SELECTED STATIONS FEATURE ENVIRONMENTAL ENGAGEMENT ACTIVITIES, INVITING PARTICIPANTS TO LEARN LEAVE NO TRACE PRINCIPLES AND FIRST-AID SAFETY KNOWLEDGE. THESE INITIATIVES NOT ONLY REDUCE THE EVENT'S ENVIRONMENTAL FOOTPRINT BUT ALSO ALLOW RUNNERS TO EXPERIENCE THE BRAND'S COMMITMENT TO ECOLOGICAL CONSERVATION AND SOCIAL RESPONSIBILITY DURING THEIR ACTIVITY, BECOMING A MORE HEARTFELT PART OF THE EVENT CULTURE.

OPERATION PANSHI

OPERATION PANSHI IS DESIGNED FOR MOUNTAIN SPORTS ENTHUSIASTS, AIMING TO HELP MORE PEOPLE TAKE THEIR FIRST STEP INTO OUTDOOR EXPLORATION. COVERING DISCIPLINES SUCH AS HIKING, TRAIL RUNNING, ROCK CLIMBING, AND HIGH-ALTITUDE MOUNTAINEERING, THE PROGRAMME GUIDES PARTICIPANTS FROM BEGINNER TO ADVANCED LEVELS, PROGRESSIVELY PUSHING PERSONAL BOUNDARIES WHILE ENHANCING SAFETY AWARENESS AND RISK MANAGEMENT. THROUGH STRUCTURED TRAINING AND SAFETY DRILLS, OPERATION PANSHI NOT ONLY ELEVATES OUTDOOR SKILLS BUT ALSO IMMERSES PARTICIPANTS IN AUTHENTIC WILDERNESS EXPERIENCES, FOSTERING SELF-CONFIDENCE AND A DEEPER CONNECTION WITH NATURE. BY 2024, THE INITIATIVE HAD CONDUCTED OVER A THOUSAND EVENTS, GRADUALLY ESTABLISHING A BROAD, SUSTAINABLE COMMUNITY NETWORK.

  • 3,097 EVENTS IN TOTAL (1,415 IN 2024)
  • 133,561 TOTAL PARTICIPANTS (29,239 IN 2024)
  • 74 REGIONS COVERED (INCLUDING INTERNATIONAL)

KAILAS MOUNTAIN FILIM DEVELOPMENT

PROJECT

SINCE 2022, KAILAS HAS FORMALLY LAUNCHED THE MOUNTAIN FILM DEVELOPMENT PROJECT, AIMED AT ADVANCING THE DISSEMINATION OF MOUNTAIN OUTDOOR CULTURE AND FILM CREATION WHILE CONVEYING THE SPIRIT OF OUTDOOR EXPLORATION. THROUGH FINANCIAL AND PLATFORM SUPPORT, THIS INITIATIVE NURTURES THE GROWTH OF OUTSTANDING MOUNTAIN FILM TEAMS AND CREATORS, ENABLING MORE AUTHENTIC AND POWERFUL STORIES TO REACH THE INTERNATIONAL STAGE.

IN 2024, KAILAS UNVEILED THE INITIATIVE AT THE KENDAL MOUNTAIN FESTIVAL IN THE UK, INTEGRATING IT INTO THE BRAND'S LONG-TERM STRATEGIC MEMBERSHIP FRAMEWORK. THIS CREATES A DEDICATED PLATFORM FOR MEMBERS TO DEVELOP AND DISSEMINATE THEIR VISUAL CONTENT. BEYOND SUPPORTING EXCEPTIONAL FILMMAKERS GLOBALLY, THE PROGRAMME FOSTERS DIALOGUE BETWEEN CHINESE MOUNTAIN CINEMA AND THE INTERNATIONAL COMMUNITY THROUGH CROSS-CULTURAL EXCHANGE AND PROFESSIONAL COMPETITION PARTNERSHIPS.

TO DATE, THE PROGRAMME HAS SUPPORTED 30 FILM PROJECTS. FOR THE 2024–2025 CYCLE, THE FUND PLANS TO INVEST OVER RMB 10 MILLION, FOCUSING ON THEMES INCLUDING NATURAL ECOLOGY, EXTREME EXPLORATION, AND SOCIAL RESPONSIBILITY. THROUGH THIS INITIATIVE, KAILAS AIMS TO ESTABLISH MOUNTAIN FILM AS A VITAL BRIDGE FOR DIALOGUE BETWEEN HUMANITY AND NATURE, AND BETWEEN SOCIETY AND THE ENVIRONMENT, WHILE FOSTERING THE LONG-TERM SUSTAINABLE DEVELOPMENT OF OUTDOOR CULTURE.

LEAVE NO TRACE

AS A RESPONSIBLE PROFESSIONAL OUTDOOR BRAND, KAILAS CONSISTENTLY CHAMPIONS ENVIRONMENTAL STEWARDSHIP AT THE COMMUNITY LEVEL.THROUGH ITS LEAVE NO TRACE PROGRAMME, WHICH ENCOMPASSES OUTDOOR ENVIRONMENTAL EDUCATION COURSES AND NATURE-BASED INITIATIVES, KAILAS GUIDES ENTHUSIASTS TO COMPREHEND THE RELATIONSHIP BETWEEN HUMANITY AND NATURE DURING THEIR ACTIVITIES, THEREBY MINIMISING DISTURBANCE TO MOUNTAIN AND FOREST ECOSYSTEMS.

THIS INITIATIVE ENCOURAGES COMMUNITY MEMBERS TO COLLECTIVELY SAFEGUARD WILDERNESS SPACES, FOSTERING AN OUTDOOR CULTURE FOUNDED UPON RESPECT, SYMBIOSIS, AND SUSTAINABLE DEVELOPMENT.