DEAR PARTNERS, COLLEAGUES AND FRIENDS:

"IN THIS ERA OF TRANSFORMATION AND OPPORTUNITY, THE PROFESSIONAL OUTDOOR INDUSTRY IS UNDERGOING UNPRECEDENTED CHALLENGES AND GROWTH. GLOBAL MARKETS INCREASINGLY DEMAND HIGHER STANDARDS IN PRODUCT QUALITY, SUSTAINABILITY, CORPORATE RESPONSIBILITY, AND LONG-TERM VALUE. AS ONE OF THE WORLD'S LEADING CLIMBING AND MOUNTAIN OUTDOOR BRANDS, KAILAS REMAINS STEADFAST IN ITS FOUNDING ETHOS OF ‘MADE TO CLIMB’. WE FOCUS ON TECHNOLOGICAL INNOVATION AND SUSTAINABLE DEVELOPMENT, COMMITTED TO DELIVERING PRODUCTS OF EXCEPTIONAL PERFORMANCE AND SAFETY ASSURANCE. WE STRIVE TO PROMOTE THE WIDESPREAD ADOPTION OF MOUNTAIN OUTDOOR SPORTS AND FOSTER COMMUNITY BUILDING, CARRYING THE SPIRIT OF CHINA'S MOUNTAIN SPORTS ENTHUSIASTS FAR AND WIDE ACROSS THE GLOBE.

AS CLIMBERS, MY COLLEAGUES AND I POSSESS A PROFOUND AND STEADFAST UNDERSTANDING OF THE SPIRIT OF MOUNTAINEERING. WITHIN THE KAILAS TEAM, NUMEROUS SEASONED CLIMBERS EMBODY OUR MISSION AND VALUES OF ‘PASSION,COURAGE,EXPLORATION,DEDICATION’ THROUGH THEIR PERSONAL EXPERIENCES. WE FIRMLY BELIEVE THAT ONLY THOSE WHO TRULY COMPREHEND MOUNTAIN SPORTS AND CHERISH NATURE CAN CREATE PRODUCTS THAT BETTER UNDERSTAND USERS AND POSSESS GENUINE WARMTH.

SUSTAINABLE DEVELOPMENT IS BECOMING CENTRAL TO KAILAS' STRATEGY. WE INTEGRATE THE ADVANCEMENT OF MOUNTAIN SPORTS, ENVIRONMENTAL STEWARDSHIP, PEOPLE-CENTRED APPROACHES, COMMUNITY BUILDING, AND RESPONSIBLE SUPPLY CHAIN MANAGEMENT INTO EVERY DECISION-MAKING PROCESS. WE CONTINUOUSLY INCREASE THE PROPORTION OF RECYCLED FABRICS AND DURABLE MATERIALS IN OUR PRODUCTS, ADVOCATE FOR SUSTAINABLE CONSUMPTION, AND ACTIVELY EXPLORE CIRCULAR ECONOMY SOLUTIONS, GIVING EVERY PIECE OF EQUIPMENT THE OPPORTUNITY FOR A ‘SECOND CLIMB’.

IN CORPORATE GOVERNANCE AND EMPLOYEE DEVELOPMENT, KAILAS IS COMMITTED TO FOSTERING A DIVERSE, INCLUSIVE, AND EQUITABLE WORKPLACE CULTURE. WE SUPPORT OUR STAFF IN REALISING THEIR POTENTIAL, ENCOURAGING GROWTH THROUGH EXPLORATION AND LIVING WITH PASSION. WE BELIEVE THIS AUTHENTIC ENTHUSIASM AND DIVERSE PERSPECTIVES ARE KEY TO ACHIEVING SUCCESS IN OUR SHARED ENDEAVOURS.

LOOKING AHEAD, WE SHALL CONTINUE TO DEEPEN OUR EXPERTISE IN THE PROFESSIONAL OUTDOOR SECTOR, AND COLLABORATE WITH GLOBAL PARTNERS TO ADVANCE SUSTAINABLE INDUSTRY DEVELOPMENT. TOGETHER, WE WILL BUILD A TRANSPARENT, RESILIENT, AND MUTUALLY BENEFICIAL SUPPLY CHAIN ECOSYSTEM. WE ASPIRE FOR KAILAS TO BE NOT MERELY A PROVIDER OF PROFESSIONAL EQUIPMENT, BUT ALSO AN AMBASSADOR OF THE OUTDOOR SPIRIT AND A CREATOR OF SOCIAL VALUE.

THANK YOU FOR YOUR ENDURING TRUST AND SUPPORT. LET US EXPLORE COURAGEOUSLY AND SCALE NEW HEIGHTS TOGETHER!"