I saw this company set up at UTMB and had never heard of them. I thought the shoes looked amazing and figured I'd give it a try. I've only done one run in them, but it was in the mountains of Chamonix. The shoe way out performed the Hoka speedgoat. (Sorry Karl!) The grip on it was amazing and I was on extremely steep wet trails. I've never experienced a shoe grip like this! I've been wearing Hoka's since 2010. I've been loyal and have not bought other shoes in 15 years. I just found my new shoe! I believe this company will eventually compete head to head with Hoka. Their just better shoes. Seriously go buy a pair and see for yourself!